Hi, I’m Maria 🤍

After 10+ years in the beauty industry, I realized something…

Most products don’t actually solve the problem - they just sit pretty
on your shelf.

So I created the ones I wished existed.

ISA (esa) by Maria Isabel is a collection of beauty essentials designed to
simplify your routine, enhance what’s already there, and give you results you
can actually rely on.

Products you’ll reach for daily.

YOUR EVERYDAY ESSENTIAL ✧

The products you’ll keep reaching for, because they actually do what they’re
supposed to.

Your lashes - but better, longer

Artists and clients kept asking me to restock this product for a reason.
It helps extend the life of your lash look, keeps everything in place, and gives that clean, fresh finish without the stiffness.
Simple step. Big difference.

⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹ ⊹ Top Seller ⊹

Natural-looking brows… without overthinking it

If you’ve ever struggled with filling in your brows without them looking too
harsh, too heavy, or just off—this is for you.

This pen was designed to mimic real brow hair, so you can add definition
exactly where you need it… and nowhere you don’t.

Whether you’re running out the door or taking your time, it makes sense
every time.

Shop Brow Pen

LOVE FROM OUR CUSTOMERS ♡

  • HIGHLY RECOMMEND!

    ★★★★★

    "The best brow pen out there!"

    - Natasha B.

  • GREAT SELECTION

    ★★★★★

    "I absolutely love the lash setting spray, its effective and lasts"

    -Adriana S.

  • AMAZING QUALITY

    ★★★★★

    "I keep coming back to these products because they work!"

    - Julie M.

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Ready to simplify your routine?